Even in 2026, AI will remain the dominant field of activity for many companies, but it will be increasingly the subject of controversial debate. Above all, the demands are rising: mere demos and error-prone agents will no longer suffice.
AI avatars offer exciting new opportunities to merge the digital and physical sales, service and marketing experience. Innovative trade fair organizers, retailers and hotel chains are already experimenting with using AI avatars to speed up and simplify their processes at the point of sale.
"Just start with AI" is certainly a good credo at the beginning of the AI journey. However, if you want to go beyond prototype applications, have achieved initial AI successes and want to scale them, you should also take a strategic approach to large-scale AI implementation.
While large corporations already have an AI adoption rate of around 40%, this figure is significantly lower in European SMEs: only 10 to 20% of companies have achieved relevant implementations and progress in the field of artificial intelligence to date.
The transition from chatbots to autonomous AI agents has begun: Agentic AI is actively taking over tasks, controlling processes and fundamentally changing the digital world of work.
Artificial intelligence has arrived in the world of work and in society: According to Deloitte, a fundamentally positive attitude towards the potential uses of AI prevails at 56 percent. Many employees and customers increasingly expect AI chatbots and agents to make work and communication easier.
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