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VR-NetWorld: scaling chatbot pioneer

VR-NetWorld: scaling chatbot pioneer
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Scaling chatbot pioneer
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VR-NetWorld is the digital agency for the customer journey management of the cooperative financial group in Germany. This includes the Volksbanken Raiffeisenbanken, Schwäbisch Hall and other affiliated companies. VR-NetWorld started using the first chatbots in 2017 and has expanded them over the years in terms of content, functionality and across all groups. With the availability of generative AI, the use of chatbots was once again taken to the next level.
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1. Initial Situation

In recent years, VR-NetWorld has expanded the use of chatbots to 32 partner banks. Through this collaboration, various AI methods and product variants from Kauz have been employed to achieve the goal of a digital customer journey with high service automation for frequently recurring customer inquiries. By combining high standardization of chatbots with flexibility for content customization, both large and small banks were able to effectively use chatbots for customer communication.

2. Challenge

With the advent of generative AI at the end of 2022, the capabilities of chatbots fundamentally changed. Suddenly, chatbots exhibited significantly improved conversational abilities. If large language models could be successfully combined with proprietary content, chatbot content expansion could be accelerated, reducing the manual effort needed for chatbot maintenance.

3. Implementation

Kauz.ai was one of the first chatbot providers worldwide to integrate its technology with ChatGPT, migrating its clients to the new technological standard within a short timeframe. This began with a hybrid chatbot implementation, where the existing chatbot infrastructure was gradually enhanced with ChatGPT-generated responses and tested in parallel operations for optimization. With the launch of aiStudio—Kauz's GenAI framework—new chatbots, such as the one for VR-NetWorld's service portal, were developed.

4. Outcome

Thanks to Kauz.ai’s swift adaptation to technological advancements, VR-NetWorld was able to enhance the conversational capabilities of its deployed chatbots and gain crucial experience with generative AI within just a few months. In addition to improving chatbot quality, operational effort for chatbot maintenance was also reduced.

5. Outlook

As an early adopter of customer chatbots, VR-NetWorld successfully leveraged the potential of generative AI quickly and effectively. The use of chatbots has gained significant momentum within the corporate group and is set to expand on an even larger scale.

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"The better the chatbot, the higher the user satisfaction and acceptance. With Kauz.ai, we successfully scaled a digital innovation within our corporate group and established it as a central application in the customer journey."

AI chatbots behind the scenes

If you would like to find out more technical details about the VR-NetWorld chatbot journey, we recommend Julia Müller's presentation at Kauz ChatbotWorld.

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